New Skin Care Lotion Helps Eliminate Dry Skin

BEVERLY HILLS, CA With all the over-the-counter and prescription products available for treating a wide array of skin care conditions, most people are not aware of which dry skin treatment lotions are the best for one’s skin. Hundreds of new lotions come out onto the market each year; most dermatologists don’t actually know the ingredients that go into them or the actual tests that were done to support the healing claims.

When deciding about proper dry skin treatment, only three points need to be considered:

#1. Using the wrong lotion can cause dry skin.

Some conventional lotions contain heavy artificial moisturizers and dangerous synthetic chemicals. These artificial moisturizers trick skin into thinking that it has enough moisture, causing a signal for the skin to stop producing its own natural oils. A revolutionary discovery in the field of skin care, Skin MD Natural Shielding lotion, will not cause this to happen; it works with the body’s skin and not against it. Dr. Brian Zogg, board-certified dermatologist comments, “Artificial moisturizers in conventional creams and lotions can send a signal to the moisture producing parts of your skin that enough moisture is present. Your skin then makes less of the natural moisture needed to resolve a dry skin problem. With a shielding lotion you replace the outer layer and protect the natural oils and moisture in your skin, so it heals faster.”

#2. The best way to heal dry skin is to strengthen the skin’s own natural barrier.

There is only one type of lotion designed to work with the skin and restore the skin’s barrier – a Shielding Lotion. “Shielding lotions are lotions that form a protective shield with the outer layer of skin and help keep out irritants and chemicals. They also allow the natural oils and moisture to remain in the skin so it can heal better. It is a big advantage that shielding lotions are light and go on without a greasy mess. A fundamental difference between Shielding Lotions and traditional lotions are that Shielding Lotions enhance the skin’s own natural protective abilities. Shielding Lotions turn the outer layer of skin into what could be described as a hydrating invisible shield, making them many times more effective than mere protective lotions and moisturizing creams,” stated Dr. Zogg.

#3. Most skin conditions are caused by daily contact with the overwhelming amount of chemicals used today at home and at work.

Shampoos, antibacterial soaps, cosmetics, fragrances, colorants and other irritants bombard and penetrate a person’s skin, breaking down the skin’s natural protective ability and strip away moisture. Dr. Peter Helton, a board certified dermatologist, explains how one can protect their skin by using a shielding lotion: “The concept of a shielding lotion is relatively new to dermatology and skin treatment. It binds to the skin such that the environment is not allowed to penetrate and desiccate the skin, essentially forming an invisible shield around and throughout the skin just like an invisible glove would. This is important as it allows the moisture to be maintained within the body and disallows, stops any products from harming the skin, like cleansers, acids, and all everyday solvents that we come into contact with.”

“A new discovery in the field of dry skin treatment, Skin MD Natural Shielding Lotion, has been found to help eliminate dry skin because of its unique properties. The lotion is the by-product of years of research into understanding the intrinsic properties of skin and the effects that modern-day chemicals have on the human body. Purchase SkinMD Natural Shielding lotion at any pharmacy in the United States or by calling 21st Century Formulations, Inc. located in Beverly Hills, Ca. They can be contacted at 1-800-540-4790 or through their website:

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