Ongoing Extreme Winter Season Causes Skin Care Disaster

New dry skin lotion relieves dry winter skin

BEVERY HILLS, CA Extreme weather conditions have made this winter colder than usual. Those people suffering from eczema or psoriasis, looking for the best dry skin moisturizer, personally experience the dry skin nightmare during these winter months. Cold winds, low humidity and the use of heaters can worsen just about anyone’s skin but are especially hard on those with eczema and psoriasis. Finding the right dry skin moisturizer could make a big difference in how many outbreaks you face this winter.

According to the US National Library of Medicine, dry itchy skin occurs more often in winter, when cold air outside and heated air inside cause low humidity. The skin loses its moisture, may crack and peel or become irritated and inflamed, causing millions of Americans to suffer from dry skin conditions.

“When your skin gets dry and itchy in winter you know that the protective outer layer of skin has been stripped away,” says Dr Brian Zogg, a board-certified dermatologist with a practice in Albert Lea, Minnesota. “Artificial moisturizers in conventional creams and lotions can send a signal to the moisture producing parts of your skin that enough moisture is present. Your skin then makes less of the natural moisture needed to resolve a dry skin problem. With a shielding lotion you replace the outer layer and protect the natural oils and moisture in your skin, so it heals faster.

“The concept of a shielding lotion is relatively new to dermatology and skin treatment. It binds to the skin in such a way that the environment cannot penetrate and desiccate the skin, essentially forming an invisible shield around and throughout the skin just like an invisible glove would. This is important as it allows the moisture to be maintained within the body and disallows, stops any products from harming the skin, like cleansers, acids and all everyday solvents that we come into contact with.”

With winter still in full swing and more extreme than ever, it is important to use a natural skin care treatment now. Use a shielding lotion like Skin MD Natural that bonds with the body’s skin and replaces the protective layer, so that the skin retains its own oils and moisture.

Skin MD Natural Shielding lotion is available at pharmacies throughout the United States or by calling 21st Century Formulations, Inc. located in Beverly Hills, CA. They can be reached at 800-540-4790 or can be contacted through their website:, or emailed directly: [email protected].