Extreme Weather: Four Hidden reasons why your dry skin suffers

Beverly Hills, CA Dry skin is an extremely common skin condition that has Americans spending millions of dollars on dry skin care treatments. No one wants to suffer from the uncomfortable itch of dry skin or the unsightly flakes and cracks it can cause. The best way to keep dry skin from occurring is to avoid the common causes that can be easily eliminated from daily routines. Below are some of the common causes of dry skin along with tips on what anyone can do to keep their skin soft and silky.

Cold weather: During the colder winter months the humidity level drops and skin loses moisture more rapidly. The frigid bite of icy cold winds can also irritate skin causing it to become chapped, red and sometimes even painfully raw. Before playing in the snow be sure to apply a shielding lotion to help skin retain more moisture and avoid the burn of chapped winter skin.

Frequent hand washing: Many health care professionals and people in the service industry are required to frequently wash their hands for safety purposes. The constant exposure to water and the harsh chemicals usually contained in antibacterial hand soaps causes dry cracked hands. Starting the day off by using a lotion that is water resistant and re-applying as directed can help avoid the cracked fingertips from hand washing.

Dr. Lisa Benest, a board certified dermatologist in Southern California explains why shielding lotions are superior to artificial moisturizers: “A shielding lotion is a lotion that provides a natural barrier on top of the skin to protect it from outside chemicals and irritants. In addition it also acts to keep the moisture and the oils in the skin, so that the skin can heal itself. Shielding lotions not only protect the skin’s barrier but they restore the moisture to the skin and allow the skin to continue to moisturize itself, so that your skin does not become addicted on the moisturizer and ultimately cures the dry skin.”

Misuse of moisturizers: Many moisturizers only coat skin with a greasy layer of chemicals and actually do very little to heal dry skin. In fact, many of them contain toxic ingredients that can actually damage and irritate skin. The only way to truly heal dry skin is by using a dry skin cream designed to keep the good stuff in and the bad stuff out like Skin MD Natural. Skin MD Natural is a shielding lotion that strengthens the skins own natural barrier to protect against irritation and stop dry skin before it starts.

Hot showers and baths: Nothing is more relaxing than a nice long hot bath or shower after a long day, but there is also nothing that will dry skin faster. Hot water strips skin of its own moisturizing oils causing it to become dry and itchy.

Now that the winter season is in full swing, it is important to use the best moisturizer for dry skin. Skin MD Natural Shielding Lotion was developed by a team of innovative chemists, with over twenty years of experience developing personal care products for many internationally respected cosmetic companies. It is formulated with a special blend of five natural plant extracts that provide skin with unbeatable moisture while being lightweight and non-greasy. Skin MD Natural is also committed to protecting the environment and is proud to say Skin MD Natural and Skin MD Natural + SPF 15 are manufactured in the United States using 100% solar power, free of animal products and animal testing.

Purchase SkinMD Natural Shielding lotion at any pharmacy in the United States or by calling 21st Century Formulations, Inc. located in Beverly Hills, Ca. They can be contacted at 1-800-540-4790 or can be contacted through their website: www.skinmdnatural.com, or emailed directly : [email protected]