How and why a shielding lotion works

The effects of modern life on your skin

The outer layer of skin is made up of dead skin cells, natural oils and lipids (fats). It is designed by nature to protect your deeper layers of skin from irritants and toxins. Once this protective layer is damaged it can allow irritants to penetrate your outer layer of skin, potentially causing dry skin conditions like eczema, psoriasis, skin allergies and many other less desirable skin and health problems. Dry itchy skin is nature's way of warning you that the protective elements of your outer layer of skin have been stripped away. A shielding lotion works with skin to restore and strengthen skin's natural barrier, helping to prevent toxins and irritants from damaging skin and robbing it of its moisture.

Every day your skin is bombarded by chemicals and irritants that strip away the skin's natural protective barrier. Most soaps and cleansers contain fragrances, colorants, antibacterial agents and many other ingredients that damage the skin's natural barrier. Daily use of these soaps and cleansers can greatly reduce your skin's natural ability to repel the thousands of irritants and toxins that are commonly found in the home and work place. Applying a shielding lotion will keep skin hydrated and protected against irritants that cause dry skin.

How your skin's natural ability to protect and hydrate
can be restored with a shielding lotion

Have you ever started using a conventional lotion (artificial moisturizer) as a dry skin care treatment only to find that when you stopped using it your dry skin condition became worse, not better?

"By using a shielding lotion that bonds with the outer layer of your skin you can keep irritants out and moisture in. Most moisturizers do not seal in the body's own moisture, they artificially lubricate the outer layers of skin. When they wear off, the lubrication is gone and the original dryness remains. Sometimes this process will draw out the body's natural moisture and contribute to the skin's dehydration," writes Dr. Peter Helton, a board-certified dermatologist specializing in cosmetic dermatology.

"A conventional lotion is not formulated to protect the skin like a shielding lotion does. Conventional lotions only add surface moisture to temporarily alleviate the dryness or itching. Shielding lotions are an effective dry-skin treatment because they bond with the skin and protect it for long periods of time. With this protection in place your skin keeps its own moisture in and has a chance to use this natural moisture in the deep layers of the skin to heal itself," states Dr. Lisa Benest, a board certified dermatologist of Burbank, CA.

"The secret to resolving dry skin is not only having enough moisture, but also having that moisture located where it can actually resolve a dry skin condition. The use of artificial moisturizers (conventional lotions) only mask dry skin symptoms, which can result in more dry skin. A shielding lotion protects your skin, allowing your own natural moisture to heal the skin," states Dr.Helton.

Skin MD Natural utilizes the latest developments in skin care technology as well as the most effective natural ingredients to restore your outer layer of skin's natural ability to protect against dangerous toxins and irritants as well as to reduce the loss of natural oils and moisture. A shielding lotion replaces the barrier that's stripped away with the daily use of most soaps and cleansers.

Eco Friendly, Cruelty Free and Vegan Skin Care

Skin MD Natural and Skin MD Natural + SPF 15 are manufactured in the United States using 100% solar power, free of animal products and animal testing.