Shielding Lotion - New Dermatological Break Through in Skin Care

Even as far back as the time of the Egyptian Pharaohs who lived in an arid desert environment, there was a search for the solution to skin dehydration as Cleopatra was reputed to bathe in donkey's milk to try and retain her beauty. Modern day research and development created hundreds of skin care products to try and find a remedy to dry itchy skin, some of which served a short-term purpose.

When 21st Century Formulations, the producers of Skin MD Natural, had perfected their new revolutionary development in skin care, none of the descriptions of existing products seemed to fit. A new definition was needed to accurately describe what their brainchild actually accomplished. That function of their creation was shielding our skin from the many toxic materials that it is exposed to in our ordinary everyday lives as well as preventing dehydration. The new category of skin care was therefore called a 'Shielding Lotion'.

The normal recognized fashion of trying to make up for the moisture that our bodies are losing is adding an external source of moisture by coating it with creams and other products that are not always as effective as we would like. In fact some even have a detrimental long-term effect such as sending a wrong message to the moisture production parts of the skin that enough moisture is present resulting in a reduction in the skin's own natural moisture production.

A 'Shielding Lotion' bonds with the outer layer, called the epidermis, to help protect it from invasion of toxins and at the same time help prevent the loss of vital natural moisture that gives it the elasticity and youthfulness that is in such high demand. This has been the missing characteristic of the many commercial products that are available on most pharmacy or supermarket shelves.

While the 'Shielding Lotion' is helping to protect from external toxic invasion and is assisting in preventing dehydration, the skin is regenerating and rejuvenating itself. Nature now has a chance to heal whatever damage may have been done. The result is new healthy, elastic, younger looking skin.

"It was a great challenge but very gratifying," said Enrique Alabata, an internationally recognized cosmetic chemist and Director of Research and Development for 21st Century Formulations, "to create a totally new concept in skin care technology after so many years of having a much narrower field to work in".

"Nearly everyone's skin is exposed to harmful chemicals on and off the job." said Dr. Peter Helton, a board-certified dermatologist specializing in cosmetic dermatology. "That is why Shielding Lotions are so important in that they can help counteract the effects of many common irritants that we come across daily".