"Shielding Lotions form a protective shield with the outer layer of skin and help keep out irritants and chemicals. They also allow the natural oils and moisture to remain in the skin so it can heal better. They are light and go on without a greasy mess."

"Your skin needs help to keep out these moisture-robbing irritants. A fundamental difference between Shield­ing Lotions and traditional lotions are that Shielding Lotions enhance the skin's own natural protective abilities by turning the outer layer of skin into what could be described as a hydrating invisible shield making them many times more effective than mere protective lotions and moisturizing creams."