Skin Care Breakthrough – Shielding Lotion
How And Why A Shielding Lotion Works

The Effects of Modern Life On Your Skin

The outer layer of skin is made up of dead skin cells, natural oils and lipids (fats). It is designed by nature to protect your deeper layers of skin from irritants and toxins. Most soaps and cleansers contain fragrances, colorants, antibacterial agents and many other ingredients that strip away these protective elements of the outer layer of skin.

Daily use of most soaps and cleansers can greatly reduce your skin's natural ability to repel the thousands of irritants and toxins that are commonly found in the home and work place. Once these irritants penetrate your outer layer of skin they can cause dry skin conditions, eczema, psoriasis, skin allergies and many other less desirable skin and health problems.

Dry skin and itchy skin are nature's way of warning you that the protective elements of your outer layer of skin have been stripped away.

How Your Skin's Natural Ability To Protect and Hydrate
Can Be Restored

Have you ever started using a conventional lotion (artificial moisturizer) as a dry skin care treatment only to find that when you stopped using that artificial moisturizer your dry skin condition became worse - not better?

"By using a shielding lotion that bonds with the outer layer of your skin you can keep irritants out and moisture in. Because most moisturizers do not seal in the body's own moisture, they artificially lubricate the outer layers of skin. When they wear off, the lubrication is gone and the original dryness remains. Sometimes this process will draw out the body's natural moisture and contribute to the dehydration process," writes Dr. Peter Helton, a board-certified dermatologist specializing in cosmetic dermatology.

"A conventional lotion is not formulated to protect the skin like a shielding lotion does. Conventional lotions only add surface moisture to temporarily alleviate the dryness or itching. Shielding lotions are an effective dry skin treatment because they bond with the skin and protect it for long periods of time. With this protection in place your skin keeps its own moisture in and has a chance to use this natural moisture in the deep layers of the skin to heal itself," states Dr. Lisa Benest, a board certified dermatologist of Burbank, CA.

"The secret to resolving dry skin is not only having enough moisture, but also having that moisture located where it can actually resolve a dry skin condition. The use of artificial moisturizers (conventional lotions) only mask dry skin symptoms, which can result in more dry skin, while a shielding lotion protects your skin, allowing your own natural moisture to heal the skin," states Dr.Helton.

Skin MD Natural™ utilizes the latest developments in skin care technology as well as the most effective natural ingredients to restore your outer layer of skin's natural ability to protect against dangerous toxins and irritants as well as to reduce the loss of natural oils and moisture. A shielding lotion replaces the barrier that's stripped away with the daily use of most soaps and cleansers.

Effects of Humectants * on Your Skin

Most creams add substances that hold water, called humectants, to try and add moisture to the skin. Glycerin is the most common and has been the standard against which all humectants are measured. The problem with glycerin is that it is very heavy and leaves a greasy layer atop the skin.

Until now no other humectant drew in as much moisture from the air as glycerin. Using advanced scientific proprietary formulation, Skin MD Natural™ has a moisturizing factor at least 6 times greater than that of glycerin.

"The outer layer of skin was designed by nature to keep irritants and dangerous toxins from penetrating into the deeper layers of skin. This product works differently. Application will help the skin do its job better by providing a moisturizing sealant that allows your body to properly regulate the moisture environment of the skin.

This natural skin care product adds space age skin softening humectants, with a skin protectant that is like an invisible shield. The secret is that it does not allow the body's moisture to leave and it does not allow chemicals to enter," Dr. Peter Helton states.

"The propriatory ingredients bind to the damaged stratum corneum* of the skin and increases its integrity. The pores are not affected because in the pore the statum corneum is compact and does not absorb the product. The bodies fluid transfers continue as before. Compare it to a rain coat, when you put it on your body, you are protected but you can still breathe." Dr. Peter Helton.